We need good content developers for VR to become a success amongst consumers. This requires a pool of content developers that create the content that users want. Oculus has already invested huge amounts in a pool of content developers, and it seems like it is beginning to pay off. And as the pool grows, Oculus will increase its funding per title from hundreds of thousands to millions.
Oculus has stated that four titles have hit the milestone, one of which is The Climb.
Oculus’ Head of Content, Jason Rubin, recently provided the latest content count for titles on the Oculus store, compared with what was available at the headset’s launch. According to Rubin, the Rift had thirty titles when it launched in early 2016, and the entire platform had 120 titles at the time the touch controllers launched later in the year.
There are now 500 Rift titles available, with more than 200 made for Touch. We expect the percentage of the library offering Touch support to greatly increase, certainly as the enterprise now sells the headset and controllers together by default.
After gaining Facebook’s support, Oculus has said it will invest $500 million into VR content development. The company wants to jumpstart the market. According to Rubin, multiple titles have made over $1 million in revenue in the Oculus Store alone. Raking in this huge amount from a VR title does not happen often, even with titles available on both the Oculus Store and Steam.
The company at present funds content in the $1 million to $5 million range. Oculus’ plan is to continuously increase this scale, hoping that with each step up, the previous steps will provide sufficient install base for developers to justify developing VR games without special funding.